Now, we’re here a decade later and it’s had over three billion downloads, becoming the most downloaded casual match game of all time. You could argue that The Candy Crush Saga is the most successful mobile game ever created, are there plans to expand this, or do you have ideas that could be a competitive match for Candy Crush?Ĭandy Crush Saga launched in November 2012 and it was an instant hit. It takes people with different skills, experiences, and world views working together to create successful games for all. Diversity of thought is hugely additive to the game development process. We want to be leaders in correcting that. There is a long-standing gender imbalance across the industry, which is holding it back. We have a really diverse player base and recognise that the diversity of our people should also reflect that. Their work shows up in the hands of tens of millions of people every day. At King, our employees have the chance to work on some of the biggest and most-loved mobile games in the world. We have people from all different backgrounds working at King and one of our key values is around ensuring everyone can bring their authentic selves to work. You are passionate about creating a diverse work environment, how does this affect the workplace, and more specifically, how does this affect the gaming industry? They are meant to be enjoyed in short bursts, providing moments of fun and escapism, for example, on your commute, when taking a break from a hard day at work, or to pass the boredom in a waiting room. Take King’s games like Candy Crush Saga and Farm Heroes Saga as examples. They are also often designed to be played in a different way. This means mobile games can reach a much larger, more diverse audience. Most people have a mobile phone which they can easily access in their pocket. It’s different to other gaming platforms because it’s so accessible. Mobile gaming is increasingly seen as a mainstream entertainment platform.
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The industry is now bigger than PC and Console combined and is projected to more than double in revenue by 2031. Mobile gaming has seen significant growth in recent years. Whilst mobile games are incredibly popular, do you think they are a direct competitor to the PlayStation or Nintendo, or is mobile gaming its own entity? Now here I am today, as President, where I oversee all worldwide functions and business operations for King and lead our Kingsters in our purpose to Making the World Playful. Since joining, I’ve held various roles at the company including managing the Candy Crush franchise and King Studios, and more recently my role as Chief Development Officer. We’ve been at the very forefront of the casual gaming segment of the industry and have seen great success with our match-three puzzle format. Witnessing the shift to mobile and the rise of live games has been incredibly exciting. Now we’re around 2,000 people across the company so it’s been quite the journey. I’ve been working in the games industry for over 20 years now and joined King before Candy Crush was launched on Facebook, at the time we were just over 100 people in Stockholm and a few people in London. You became President of King in 2022, what was your journey like getting to this position? Read on below to find out more.We spoke to Tjodolf Sommestad, President of King, about mobile games, diverse work environments, generating revenue, and much more. We have collected data and statistics on the most popular apps by country and by category.
If OpenAI ever makes ChatGPT available on iOS and Android, expect it to be one of the most popular apps of the next year. Artificial intelligence apps, such as Lensa AI and ChatGPT, saw huge amounts of attention in the back-end of 2022.Īs we head into 2023, AI is definitely the biggest trend we expect to see on the app side, with Meta, Google, and other players readying their chatbots and other AI tools. It’s not all doom and gloom however, with many of sectors seeing moderate growth in 2022, such as food and drink, travel, shopping, and social. Again, it looks like we are at the end of the pandemic spike for many of these apps, which received a lot of sign-ups during 20.Ĭrypto apps also fell off the map in 2022, due to the crash in the value of many alt-coins and inflation across the globe, scaring investors.
Several subscription-led sectors, such as health and fitness, meditation, and dating all had lower downloads in 2022 than 2021. ✓ Fully transparent ✓ Global reach ✓ Top exchanges integration ✓ Smart retargeting & deep segmentation ✓ Your first party data maximized ✓ Fully managed / self-served Get started Zoomd’s DSP: Masterful UA meets smart retargeting
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